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Altimus
Privacy & Security
Introduction

Altimus Retailers Ltd operates in retail store and online environment.Our Company register address is 209 The Heights, Northolt, England, UB5 4BX and our retail store is based in 176, High Street Kensington, London, W8 7RG. All other contact details is mentioned in our contact us section in the website.

This website is operated by Altimus Retailers Limited

In Altimus Retailers,We are committed to protecting your privacy and we comply with data protection laws applicable to the United Kingdom.

This privacy policy applies to personal information about:

  1. Visitors to our website
  2. Customers who purchase goods or services or create an account with us
  3. Our suppliers
What is personal information?

Personal information is any information relating to an individual who can be identified directly or indirectly, often by name, account number, location, an online identifier or other factors specific to their identity.

Personal information may include "special category data" relating to racial or ethnic origin, political opinions, religious beliefs, membership of a trade union, physical or mental health and criminal records and allegations.

As a rule, we do not collect "special category data" about visitors to our website or our customers or suppliers. The exception is where we identify suspected criminal activity such as fraudulent claims or the use of stolen payment card details. In this case we will record details of the suspected criminal activity and may take appropriate action, including refusing to accept orders, make payments or give refunds. We may also report the incident to the relevant bank or payment card issuer or to the police or other appropriate authorities. See below for details of how we may use your personal information.

Website Visitors: The personal information we collect about you and how we use it

You can visit and browse our website without providing your name or contact details. Like many websites, our server logs capture details of your operating system, browser software, IP (Internet Protocol) address and Uniform Resource Locator (URL), including the date and time of your visit.

We use cookies to analyse how our site is used by visitors and to provide some of the functionality - see our cookies policy under cookies section below for more information.

You may choose to provide your contact details (name, address, email address, telephone number) if you do any of these things:

  • Sign up to a mailing list
  • Submit a query or request a quote or other information
  • Make an order from our website
  • Create an account or log in to a secure area

When you enter a competition or promotional feature we may also ask for details such as your name, address, email address and telephone number so we can administer the competition and notify winners.

Separate terms and conditions may apply when you open an account or if you decide to participate in a competition so please make sure that you read them at the relevant time.

General Data Protection Regulation (GDPR)

On 25th May 2018 the new Data Protection Bill frequently referred to as GDPR (General Data Protection Regulation) comes into force and replaces the current Data Protection Act (1998).There are many common factor between the DPA and GDPR however, there are a few significant differences which bring positive changes to the way personal data is stored and processed. This applies to data held in digital and printed forms where it is stored and how it is being used.

Lawful Basis

The first of the changes under the new regulations, requires businesses to confirm on what basis they believe they should have access to your personal data, either 'Legitimate Interest' or full 'Consent'.

At the time you provide your personal data to us we will make it clear to you what you're providing it for e.g. to complete a sale, make a special, order warranty, refund or exchanges, Newletter sign-up, loyalty scheme or promotional marketing campaign including special promotions and offers. Under this requirement, whatever purpose you initially provide your consent for remains valid for that purpose only. As we continue to serve you, we amalgamate these sources so that we know precisely what we are entitled to use your data for. As consent is the entry basis we have always prescribed to, nothing has changed in that regard.

GDPR Data Inclusions

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We collect a variety of information about our customers and visitors to the www.altimusoutdoor.com website. This personal data falls into these categories:

Identity Data includes title, first name, last name, email ID, and an encrypted version of your login/password. If you interact with us through social media, this may include your social media user name.

Contact Data includes billing address, delivery address, email address and telephone numbers.

Financial Data includes payment card details which is never stored by us at any form and all our online transactions are handles in 2 different mode. Sage Pay (If you are using credit card to pay) and paypal. Please see the sage pays privacy policy here

Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

Profile Data includes your username and password, purchases or orders made by you, preferences, feedback and survey responses, as well as any profile data which we have added (for example, using analytics and profiling).

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

Usage Data includes information about how you use our website, products and services.

Marketing and Communications Data includes your preferences in receiving direct marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. To provide better content and service, altimusoutdoor.com website uses the google web analytics service.

However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. If you use any of these types of personal data on products you design or create on altimusoutdoor.com, we will not be able to tell. We will treat all the personal data included in designs or products as ordinary personal data.

Remember, if you choose not to share personal data with us, or refuse certain contact permissions, we might not be able to provide the products and services you've asked for.

4. How is your personal data collected?

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or through chat or social media.Also our store customers will provide details while getting services instore and you will get asked for the consent to use the details at the time of taking those details.

This includes personal data you provide when you:

  • Sign up to receive the Newsletter
  • Make enquiries or request information be sent to you
  • Create an account on our website
  • Order our products or services.
  • Ask for marketing to be sent to you
  • Engage with us on social media
  • Enter a competition, promotion or survey
  • Contact customer services or
  • Leave comments or reviews on our products or services
  • Returning any faulty products
  • Enrolling to our loyalty program
  • Requesting electronic copy of receipt
  • Making any special order through our store
  • Had one of our boot fitting service or any other medical service including Biomechanical assessment, Chiropody, Osteopathy
  • Data from any third parties who are permitted by law or have your permission to share your personal data with us, such as via social media or review sites We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
How we use your personal data
  • Where we need to perform the contract we are about to enter into or have entered into with you. For example, when you purchase our products, that's a contract.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. For example, when we carry out fraud screening as part of the check-out process.
  • Where we need to comply with a legal or regulatory obligation. For example, keeping records of our sales for tax compliance.

Generally, we do not rely on consent as a legal basis for processing your personal data other than where the law requires it, for example in relation to sending certain direct marketing communications. Where our legal basis is consent, you have the right to withdraw consent any time.

See Explaining the legal bases we rely on to process personal data to find out more about the types of lawful basis that we will rely on to process your personal data.

Personal InformationPurpose of Use
Content details: Name,address, email address, telephone number, location
  • Responding to enquiries
  • Account management
  • Managing marketing preferences
  • Personalising advertising
  • Logistics purpose (For delivery)
  • Market research, surveys and advertising
  • Website security and tracking website use
  • Linking with social media services
Order details: Contact details, products, services, date & time of order/visit/delivery, delivery details, delivery addresses, payment method, payment details, refunds, claims, reviews and feedback
  • Order processing and fulfilment
  • Deliveries, returns, refunds
  • Quality assurance
  • Account management
  • Rebates and claim backs
  • Customer analysis and research
  • Market research, surveys and advertising
  • Product liability
  • Handling enquiries and complaints
  • Claims and insurance purposes
  • Fraud prevention and detection
Account details: Contact details, order details, payment history, account status, purchase history
  • Account management
  • Following up incomplete transactions
  • Handling queries
  • Customer analysis and research
  • Market research, surveys and advertising
  • Payment and debt management
  • Rebates and claim backs
Credit Account details: Contact details, order details, payment history, account status
  • Account management
  • Handling queries
  • Payment and debt management
  • Rebates and claim backs
GDPR Data Exclusions - Financial Data

This is one of the type of data which passes though our system and it includes credit and debit card information. However, the security of this is controlled through other regulations.Financial Data includes payment card details which is never stored by us at any form and all our online transactions are handled in 2 different mode. Sage Pay (If you are using credit card or debit card to pay) and paypal. Please see the sage pays privacy policy here.

Processing Personal Data

Under the Data Protection Bill once your data is passed to us, therefore by definition we become the 'Data Controller'. This definition is the highest definition placed upon us by the ICO and means that we are charged with utmost level of care when it comes to safeguarding your privacy.

To preserve our relationship with you and not cause unnecessary frustration or anxiety to others, Altimus Retailerstake extra care in storing your data and using them. We never send any marketing communication emails until you opted for. Your information is not passed to any third party for any purpose other than financial data which is handled by third party.

Accessibility

Personal, location and transactional data is collected through our businesses systems and is the responsibility of the company's Data Controller within Altimus Retailers Ltd (within our Privacy Team). You can ask to see or amend what you believe are errors within this data or remove your permission for us to retain it, by reading the steps that we describe next e.g. 'Subject Access Request' & 'Right to be Forgotten'. For anything else, you can always contact our Privacy Team by emailing "customerservice@altimusoutdoor.com"

Subject Access Request (SAR)

You can ask to receive a copy of your personal data whenever you choose under a process called a 'Subject Access Request'. Under a 'SAR' we will provide you with a FREE copy of all the personal data we hold on you in a machine-readable format (Microsoft Excel or PDF) within 30 days of us being able to successfully validate who you say you are. This is particularly relevant in order to avoid any security breaches or false claims for access to your personal data.

If we believe your request is complex or numerous we can extend the process for a further two months, but we will explain to you why this has been necessary within the initial 30 days of us validating who you are. If we deem your requests to be manifestly unfounded, excessive or particularly repetitive we are permitted to charge a reasonable administration fee to comply with requests for further copies of the same information. Should these excessive requests continue we are legally entitled to refuse your request, which should you disagree, you are within your rights to contact the Information Commissioner's Office and state your claim. All SAR requests are logged within our systems to manage the individual frequency of each request.

You can submit a SAR request by emailing us in customerservice@altimusoutdoor.com with a subject of SAR Request and it will be taken care by one of our team member.

What's the 'right to be forgotten'?

GDPR makes it clear that people can have their data deleted at any time if it's not relevant anymore - i.e. the company storing it no longer needs it for the purpose they collected it for. If the data was collected under the consent model, a citizen can withdraw this consent whenever they like. They might do so because they object to how an organisation is processing their information, or simply don't want it collected anymore.

Should you ever decide to refuse us permission to use your personal data, you can invoke your 'Right to be Forgotten'. In activating this process, we will need to remove all your personal details from our systems. Once removed, this information will not be available to you, or us again, and should you recommence your relationship with us at a future date and provide us with a fresh set of permissions, none of your previous personal data would be available for re-assignment at that stage. You can submit a request to invoke your details by emailing us in customerservice@altimusoutdoor.com with a subject of SAR Request and it will be taken care by one of our team member.

N.B. Please note that should you decide to invoke your RTBF, we are still required under other company law to store any transactional data that would have once been connected to you as an individual.

CCTV

You will see located around our retail store CCTV recording equipment. This equipment is there to safeguard you and our property whilst on our premises. It is not used to assign a personal identity to your photographic image and is therefore not governed by GDPR. This information may be legally used by the Police or other law enforcement agencies if called upon as part of any investigation.

The Use of Cookies

A cookie is a piece of computer code - a text file - that is made up of a series of letters and numbers and placed on your device each time you visit one of our websites. Although they may sound sinister to some, they're actually very useful as they allow us to greatly improve your, and the other users of your devices', visits to our sites, simply by understanding more about your preferences and interests.

The cookie itself does not contain or collect personally identifiable information but instead will remember previous purchases, page visits and account details and will help us to recommend products that suit the users of your devices. These recommendations and preferences are all made automatically and are not associated with any personal information we have previously collected about your interests.

However, before this is done, you will have the option to accept it or decline it and you may also remove any cookies by adjusting the software settings of your browser to either delete the cookies which already exist and/or block new ones from being stored or accessed. All of the cookies we use are solely for the benefit of you, your device users and us and at no stage do we ever user third party cookies to gather usage information from our site.

Cookies Policy

We use cookies on this website to enable visitors to have the best possible experience. We collect analytics information to find out things such as the number of visitors to the various parts of the website and how our website is performing for our customers. We also use cookies to personalise content and services and to provide social media features. This cookies policy tells you more about our use of cookies and the choices you have.

What are Cookies?

Cookies are small files that websites place on your computer, mobile phone, tablet or other device. They remember that you have visited the website before. They make it easier for you to maintain your preferences and they enable certain features of the website to work, such as the shopping basket. They may also tailor the information or adverts you see on the site. This is important to us because we want to make sure our website is as user friendly as possible, ensuring you have a good experience when browsing or purchasing on our website.

Types of Cookies

Session cookies: these are stored while you're browsing. They are deleted from your device automatically when you close your browser. Persistent cookies: these are saved on your computer so they don't get deleted when you close your browser. We use persistent cookies when we need to remember who you are from one visit to the next, for example to remember your preferences.

How can you prevent or remove Cookies?

If you want to, you can block or disable the cookies in your browser and you can delete all cookies that are stored on your computer. You can do this as often you want to. To find out how to do this for your particular browser you can go to "help" on your browser's menu or you can visit http://www.allaboutcookies.org/

What happens if I disable Cookies?

You need to be aware that should you choose to disable cookies from your browser it may prevent you from taking full advantage of this website and some or all of the areas of the website may fail to work for you.

Details of the cookies we use

Below are more details of the cookies used on this website.

Essential cookies: these perform a variety of functions, such as keeping a visitor logged in to their account, retaining items in the shopping basket or if a quote is requested, ensuring information is displayed correctly on the website and recording whether visitors have accepted the use of cookies.

Analytics: we use Google Analyticsto assess how visitors use the website, to understand how visitors arrived at the site (e.g. using keyword searches), to monitor how long visitors remain on the website and when they return, and to control website traffic at busy times. These cookies use anonymous information only.

Security cookies: these cookies help prevent attacks on the website including attempts to steal the information a visitor enters on website forms. They also help identify fraudulent activity.

Functionality: we use cookies to enable automated email services to work and to enable visitors to see the correct view of the website, for example if different versions are being tested. Cookies are also used for the management of orders, collections and deliveries. If the website offers product reviews, surveys, live chat facilities or videos, cookies will be used to manage this functionality.

Performance monitoring: these cookies record a visitor's progress through a browsing session for problem solving and to identify an errors in the use of the site that the visitor may experience. They also link a visitor's actions with website usage and performance. Some cookies identify the visitor's IP address, browser and device type.

Social Media: cookies track the products viewed by a visitor to the website and may serve similar adverts on when the user visits their Facebook and Twitter page. Other cookies enable visitors to share or like items on our website using social media buttons.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Sharing Your Information

Except as expressly set out in this Policy we will not sell, personal information to third parties, we will not sell any of your personal data to a third party unless we have your permission or are required by law to do so.

However we may share your data with some companies as an essential part of being able to provide our products and services to you.

Will We Transfer Your Information Overseas?

The information that we collect from you may be transferred to and stored at a destination outside the European Economic Area ("EEA").It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services.

When we, or our permitted third parties, transfer your information outside the EEA, we or they will impose obligations on the recipients of that data to protect your information to the standard required in the EEA or otherwise require the recipient to subscribe to international frameworks intended to enable secure data sharing. In the case of transfers by us, we will put in place appropriate safeguards to ensure that your information remains adequately protected. If you would like more details about the safe guards that we rely on, please contact us Customerservice@altimusoutdoor.com

Marketing Messages and How To Un-Subscribe

We like to get to know our customers and provide them with the best possible experience. We may use your information to form a view on the products or services we think you would like, or that may be of interest to you.

You will receive marketing messages from us if you have requested information from us or purchased products or services from us and, in each case, you have not opted out of receiving that marketing. We may also market to you if we have received your express consent to do so including where we have collected your details in connection with a competition or other promotion and you have agreed to receive marketing from us. More details about the types of marketing communications we might send you are included in Section 3 above.

You can stop receiving marketing messages from us at any time. Once you do this, we will update profile to ensure that you don't receive further marketing messages. Note that stopping marketing messages will not prevent us from sending you service communications; so you will still receive order updates and delivery information.

You can unsubscribe in a number of ways.

  • If you do not wish to receive any further posted mailings from us, please email: customerservice@altimusoutdoor.com
  • Please ensure you include your full name and address as well as account number if applicable. As catalogues are printed in advance, it may take up to 8 weeks for the process to be complete, for emails it may take up to 4 weeks.
  • You can un-subscribe from email and SMS messages, including our newsletters and alerts, at any time by clicking the un-subscribe link that comes within every communication we have sent to you. Or, you can log in to your account and update your preferences in the My Account Section of our website.
  • If you have opted in on our website to receive offers in the post from companies who we think may be of interest to you, but have now changed your mind, please login to the My Account Section of our website and change your preferences.
  • Alternatively, just email customerservice@altimusoutdoor.com with "UNSUBSCRIBE" in the subject line and the email address that you wish to be removed within the email. We will action any unsubscribe request from you as promptly as possible.

Altimus Retailers adverts online

Like most companies selling products and services online, we engage in online advertising that appears on third party websites to keep you aware of what we're up to and to help you see and find our products and access our services. We target Altimus Retailers banners and ads to you when you are on other websites and aps. We do this using a variety of digital marketing networks and a variety of advertising technologies like google ads, cookies and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook Custom Audience Service.

The banners and ads you see will be based on information we hold about you, from what you've bought in the past or browsed on our website.

We would always encourage you to become familiar with the privacy policy of the other websites as our Policy applies solely to the personal information collected by us through our service and does not apply to these third party websites.

Your legal rights

You have a lot of rights relating to your personal information: And it is important to us that you understand what these rights are and how you can exercise them.

If you want to exercise your rights, have a complaint, or just have questions, please contact us:

Email: customerservice@altimusoutdoor.com

Telephone: 01183040050

Write to: Altimus Retailers Customer Service, 176, High Street Kensington, London, W8 7RG

What we may need from you- We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request in order to speed up our response.

Time limit to respond - Any request for access to a copy of your personal data must be in writing. We try to respond to all legitimate requests within one month in compliance with Data Protection Legislation. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.