Altimus Outdoor, the UK’s leading retailer in Hiking & Running footwear, has the ultimate collection of Running Shoes that will revolutionise the way you run. We are proud to bring the Swiss-Performance footwear brand On aboard to our exclusive footwear collection. Three friends and one mission for the love of running to develop a revolutionary idea was the beginning of On. They developed their footwear with one radical idea - cushioned landing and firm-take off. On Cloud Technology employs geometry instead of the traditional midsole foam and the Cloud elements beneath the running shoe collapses when you strike the ground (cushioning) and springs back for powerful propulsion (explosive take-off). Within a month after founding the company, they won the ISPO BrandNew Award, one of the most prestigious awards for innovation in sports and athletic startups. Today, On running shoe has conquered millions of hearts and feet and are expanding their footprints globally. Explore On Running footwear at Altimus Outdoor for an ultimate cloud running experience for both Men and Women.